Media Convergence; What’s it do for Society’s Well Being?

A couple of definitions to explain Media convergence clearly; It is the flow of content across multiple media platforms, the merging of mass communication outlets such as TV, radio, internet and portable technology devices. It’s the ultimate transformation of traditional media forms to create the best possible entertainment and information resource platform.

Growing up in a world that is progressing so aggressively in media technology, I have been through many stages of media convergence. I grew up watching Australian idol and religiously rang up on the home phone to vote for my favourite contestant, whereas now my interest in live TV programs has decreased and I would much rather spend my time sharing videos on Facebook and catching up on the latest Gossip Girl episode. When I was 12 I was over the moon to own a beautiful hot pink Motorola mobile, texting and “bounce” were the best it could offer. I now am the owner of a beaten up Iphone 5s and Im spoilt with the features it provides; I can be a photographer, Dj and researcher all with one device. My laptop most of all though is my most loved piece of technology as it has an all mighty power that gives my mind access to almost any knowledge I would like to know.

I think I can speak for majority of society when I say that most of us are likely to be seduced by the convenience of media convergent products which is a major advantage for both consumer and producer as there is an equal ratio between supply and demand. Forbes Magazine made an important point that convergence is all about excellence and striving to create something better, humans have this undeniable desire to evolve. The advantages are obvious, society will live in an age that has advanced beyond imagination and everything you could possibly need will be at the tip of your fingers.

Alternatively I question whether this fitting media convergence is positive for the human brain. From a time when a child’s imagination had no boundaries, to now, the current age, where Ipad Apps are a preffered choice of most children. Once to learn and entertain yourself you needed to leave the house and borrow a book from the library or ring up a friend to borrow a board game for a night in. Now it worries me that society will get too comfortable spending majority of time sitting and interacting with the latest laptop or smartphone.




2 Replies to “Media Convergence; What’s it do for Society’s Well Being?”

  1. Hey Eliza, your blog definitely was true to modern societies habits and control via our pocket technology. The reference to children’s’ attachment to media devices creating the newest pacifier: an iPad in a ‘baby proof’ case is seen everywhere- the amount of content created for infant minds is staggering with a demand faster than their attention span. I can really relate to all the point you’ve made about our devices satisfying our desires, gone be the days of family game nights. I truly think we are staring to loose our ability to affectively communicate and interact with each other without the aid of social media references or moments we mutually ignore while aimlessly scrolling. Great blog 🙂


  2. While there have been significant criticisms and concerns levelled at the effect media convergence and our absorption of media have on our brains, more often than not most studies actually find this “evolution” to be quite beneficial to our brains. Granted, it has somewhat diminished our ability to recall information, as we now expect to be accessible on our handheld devices, BUT. It is nonetheless of varying benefits to us. In the case of surgeons, those who play videogames are found to make fewer mistakes, their reaction times are quicker. In effect, technology trains the brain to be far more agile and to learn and process new ideas quickly. The engagement with so much technology allows us to be exposed to a far greater variety of perspectives and paradigms than we would otherwise be exposed to. Media is, in many respects (for most us anyway,) making us better people.


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