A couple of definitions to explain Media convergence clearly; It is the flow of content across multiple media platforms, the merging of mass communication outlets such as TV, radio, internet and portable technology devices. It’s the ultimate transformation of traditional media forms to create the best possible entertainment and information resource platform.
Growing up in a world that is progressing so aggressively in media technology, I have been through many stages of media convergence. I grew up watching Australian idol and religiously rang up on the home phone to vote for my favourite contestant, whereas now my interest in live TV programs has decreased and I would much rather spend my time sharing videos on Facebook and catching up on the latest Gossip Girl episode. When I was 12 I was over the moon to own a beautiful hot pink Motorola mobile, texting and “bounce” were the best it could offer. I now am the owner of a beaten up Iphone 5s and Im spoilt with the features it provides; I can be a photographer, Dj and researcher all with one device. My laptop most of all though is my most loved piece of technology as it has an all mighty power that gives my mind access to almost any knowledge I would like to know.
I think I can speak for majority of society when I say that most of us are likely to be seduced by the convenience of media convergent products which is a major advantage for both consumer and producer as there is an equal ratio between supply and demand. Forbes Magazine made an important point that convergence is all about excellence and striving to create something better, humans have this undeniable desire to evolve. The advantages are obvious, society will live in an age that has advanced beyond imagination and everything you could possibly need will be at the tip of your fingers.
Alternatively I question whether this fitting media convergence is positive for the human brain. From a time when a child’s imagination had no boundaries, to now, the current age, where Ipad Apps are a preffered choice of most children. Once to learn and entertain yourself you needed to leave the house and borrow a book from the library or ring up a friend to borrow a board game for a night in. Now it worries me that society will get too comfortable spending majority of time sitting and interacting with the latest laptop or smartphone.