For us kids the act of craft was simple, physicalizing our ideas and interests. As a kid, my sisters and our next door neighbours would participate in all sorts of craft, often making the most of our painting skills by selling our “masterpieces” around the neighbourhood. Making t-shirts out of fabric paints and home-made stencils were the most exciting creations of all because we could wear them. Our traditional methods of t-shirt making is a perfect example of a non-industrial craftsmanship as we were personally overlooking the whole process with our bare hands. Now in a Post-industrial culture, the possibilities for Tshirt designs are endless. The digital and manual morph into one as prints are made with a number of tools such as photoshop, WordArt, and Sumopaint. The craft becomes maximised, people use it as a form of political justice, advertisement and investment purposes. And so quite literally in the T-shirt business, the medium is the message.
Australian designer Vince Frost stated, “The printers are constantly evolving and mastering the craft now, which will elevate the industry.”– technology has propelled the t-shirt craft into a mass producing business but the freedom to design practically anything sustains the craftsmanship feature that demands original one of a kind products.
If only we had access to the types of tools available today when we were kids, we would have made a fortune!